Top Strategies: How to Make Money on TikTok in 2024
Nowadays, there are many ways to make money through social media, but not anyone can take advantage of the power of social media to profit from them. TikTok is among the most popular social networks at the moment, and it's literally a gold mine if you know what to do. Today, we'll show you how to earn money on TikTok using the most tried and tested methods available in 2024.
Top 15 Methods on How to Earn Money on TikTok
Becoming an Influencer
Okay, so for this method, you will actually need to have some followers. Becoming a TikTok influencer can't happen overnight, and you'll need to be consistent with posting, and more importantly, you'll need to post quality content. After a while, you'll be able to use TikTok Creator Marketplace and collaborate with various brands.
Basically, your task would be to promote these brands in a creative way in your TikTok videos, and in return, you'd be earning money. The more popular the brand is - the more money you would make. In addition, the number of your followers will also influence the pay rate.
Selling Merch
If you are an influencer with personalized merchandise or simply have a personal brand, TikTok offers a great opportunity for selling your products. Whether it's clothing, accessories, stickers, or any physical items, you can effectively advertise them through captivating TikTok videos. However, it's important to note that in order for this method to be successful, you will need a substantial following and an established online presence. Therefore, it is essential to meet these criteria before exploring this avenue.
LIVE Gifting
One of the newest features introduced by TikTok is LIVE Gifting, which essentially allows TikTok creators to monetize their content by streaming live videos. The way this works is that followers can send you virtual gifts, which you can later redeem for real money. The goal here is to produce captivating live streams and entice your followers to send you virtual gifts, any way you decide to. On top of that, this method can be combined with showcasing your products or services (if you offer any), and earning virtual gifts while growing your customer base. Win-win!
Using TikTok Shop
TikTok offers an integrated e-commerce solution called TikTok Shop, enabling creators to sell their products directly on the platform. This eliminates the need to redirect users to external websites, as TikTok retains its users within the app. With TikTok Shop, creators can effectively sell their products through various features such as in-feed videos, Lives, and the Showcase tab. Similar to traditional online shops, TikTok Shop provides advanced options including product details, discovery, checkout, and seamless payment activities, all within the TikTok app. It is important to note that this option is currently available only in specific countries, including:
- USA
- United Kingdom
- Singapore
- Philippines
- Malaysia
- Vietnam
To get started with TikTok Shop, the initial step is to visit the TikTok Seller Center specific to your country and complete the required information. Following that, you will be required to upload the necessary documents to verify your identity. Once your identity is verified, you will only need to connect your bank account details to receive payments.
Using TikTok Rewards
By recommending the TikTok app to your friends, you have the opportunity to contribute to its user base growth while earning real money. TikTok Rewards operates as a referral program, where each user possesses a unique referral link associated with their profile. When someone joins TikTok using this referral link, the user who shared it will receive rewards such as real money, coupons, or mobile top-ups.
What's even more advantageous is that this method has no limitations. If you possess influencer status online, you can share your referral link with your fan base and potentially earn substantial rewards. However, please keep in mind that there are certain requirements that a new user must fulfill for you to receive rewards.
Partnering With Brands (Brand Ambassador)
If you have a respectable number of followers on TikTok, you have the opportunity to collaborate with brands and become a brand ambassador. This means that instead of sporadically promoting a product or service, you can regularly endorse it. For instance, you can create a specific number of videos each week or month that are dedicated solely to promoting the brand you are working with. As a result, you will earn money and in many instances, receive free products associated with the brand.
The earning potential increases as your number of followers grows and your promotional videos perform well. To find brands for collaboration, you can directly reach out to them and propose a collaboration. Often, brands have designated sections on their websites for this purpose, so it's worth exploring. Additionally, if you are an influencer on TikTok, you can expect to receive brand ambassador offers frequently.
Promoting Songs
If you have used TikTok before, you have probably noticed that the most trending videos on the platform are almost always paired with background music. In many cases, these songs are paid for, which means that the artist or record label pays TikTok influencers to promote specific songs due to their high marketing potential. You can also benefit from this opportunity if you have a substantial follower base. By collaborating with artists who pay you to feature their songs in your TikTok videos, you can earn money regardless of whether you're dancing, lip-syncing, or using their music as background sound. As your follower count increases, so does your earning potential through this approach.
Using TikTok Series Feature
TikTok has introduced a new feature called Series, which allows eligible creators to upload videos behind a paywall as premium content. In exchange, these creators receive payment for their content on TikTok. The Series feature enables the upload of up to 80 videos ranging from 30 seconds to 20 minutes in length.
Viewers can access exclusive content on TikTok by purchasing access to the Series from a specific content creator's profile. It's important to note that you must meet certain requirements to qualify for the Series, such as having over 10,000 followers and at least 1,000 views in the last month. To join the Series, simply navigate to your profile, select the menu, find the Creator Center, tap on Series, and follow the provided instructions to sign up.
Collaborate With Other TikTok Creators
You can also earn money on TikTok by collaborating with other content creators on the platform. There are several approaches you can take, but the key is to choose the right influencer who can help you grow. If you have a specific niche on TikTok, it's important to select a content creator who shares the same or a similar niche. This way, their audience will be relevant to your content. To initiate a collaboration, you can directly contact the creators and propose a partnership.
Become a TikTok Creator
TikTok followed the example of some other platforms and allowed its users to earn money using the TikTok Creator Fund. This, however, will require some prerequisites, such as having at least 10k followers, and 100k views in the previous month, and you'll also need to be based in the UK, USA, France, Germany, Spain, or Italy.
If you meet these criteria, simply head to the Creator tools and tap on the TikTok Creator Fund, where you'll be able to see all the analytics and statistics of your videos and profile. What’s great about the TikTok Creator Fund is that the sky is the limit. No fixed amount of money is allocated to each TikTok account, and the app does not dictate how much creator funds can only be released daily.
| TikTok Creator Earning Potential | Minimal Number of Views Required |
| $0.02 to $0.04 | 1000 |
| $5 to $10 | 250,000 |
| $20 to $40 | 1,000,000 |
Sell Products or Services on TikTok
Aside from the Tiktok Creator Fund, you can also make TikTok videos and use TikTok ads to promote and sell products or services, whether it’s in physical or digital form. The top-selling products on TikTok are usually related to home organization, beauty, skincare, and those random “TikTok Made Me Buy It” items like a veggie chopper, LED light strips, and a rechargeable lighter.
You can sell anything you think your target audience would be interested in, be it clothes, jewelry, e-books, courses, or art you create yourself. To demonstrate how to use your products, you can create unboxing videos or give tips on how to get the most out of them, and you can also take full advantage of TikTok ads, to offer exclusive deals to your followers.
Become an Affiliate Marketer
Nowadays, lots of products and services offer affiliate links to influencers and regular TikTok users alike. If you manage to find such a thing, you can earn money from an affiliate link. Basically, every time someone uses your link to make a purchase of a specific product or service, you could earn from 2% to 5%.
And of course, if you have lots of TikTok followers, this could also mean a great deal of money. When it comes to the choice of affiliate link, it can be anything from books, and courses, as well as physical things like outfits, accessories, and pretty much anything that does not break the TOS of TikTok.
Offer Paid Shoutouts
Once you reach a substantial number of followers and establish yourself as an influencer on TikTok, you can monetize your account by promoting other users through shoutouts. As your influence and status on TikTok grow, the potential to earn money through this method increases. The process involves featuring specific TikTok accounts during your live video feed and encouraging your viewers to follow those accounts, along with providing additional information about them.
Manage a TikTok Account for a Business
If you have experience managing social media accounts, you can make money on TikTok by offering your services to businesses looking to get started on the platform. You can provide services for content planning, content creation, video editing, community management, or campaign marketing using TikTok ads. You can charge by the hour, by project, or by a fixed monthly fee, depending on the nature and scope of your work. Managing TikTok accounts can earn you anywhere from $20 to $50 per hour.
Flip TikTok Accounts
If you have multiple TikTok accounts in different niches, you can also grow and sell TikTok accounts to people or businesses who don't want to start from scratch. People usually sell TikTok accounts that have a high engagement rate, meaning that the account's posts get a lot of likes, comments, and views. You can earn as much as $5000 by flipping TikTok accounts, depending on how many followers each account has.
FAQ
Can I really earn money on TikTok in 2024?
Yes, TikTok continues to be a platform where creators can monetize their content and earn money through various methods.
How much money I can make on TikTok?
While TikTok pays 2-4 cents per 1000 views, many famous TikTokers can make between $100,000 to $250,000 for branded videos. The earning potential increases with the number of followers and viewers, which means that the sky is the limit when it comes to the earning potential of TikTok. However, it's important to note that these figures are not guaranteed and can vary based on factors such as the number of followers, engagement rates, content quality, and brand partnerships.
How can I get brand partnerships on TikTok?
You can attract brand partnerships on TikTok by consistently creating high-quality content, growing your follower base, and engaging with your audience. Building a strong personal brand is also crucial.
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