The Monopoly you grew up with ended when someone flipped the board. This one lives on your phone and asks for a few minutes every day, so I checked who's behind it: Hasbro, the company that owns Monopoly, officially licenses Monopoly GO.
Who's Behind Monopoly Go, and Can You Trust It?
Monopoly Go is just as safe as the board game itself. It's created by a well-trusted development company, Scopely, and is officially licensed by Hasbro, as I mentioned earlier.
Scopely was founded in 2011. Savvy Games Group bought it for $4.9 billion in 2023, and in 2025 Scopely bought the games business behind Pokémon GO.
Monopoly GO has significantly grown under Scopely, passing over 150 million downloads by March 2024, and players have spent over $6 billion on in-game purchases since launch, a total the game reached in 2025.
To me, that shows me that this game is not only trusted by millions, but also very enjoyable.
Which Brands Work With Monopoly Go?
Multiple major brands have worked with Monopoly Go, including one you might recognize: the McDonald's Monopoly campaign.
McDonald's has partnered with Monopoly for decades, with a campaign where you collect and pair tickets for a chance to win thousands in prizes. I personally remember going to McDonald's when I was younger to collect collectible tickets from my extra-large French fries box for a chance to win a lottery. And their collaboration with Monopoly GO brought back that exact nostalgia.
Apparently, McDonald's wasn't the only major brand involved either:
- Marvel: the game's first brand collaboration, in September 2024
- Star Wars: a collaboration launched in May 2025
- The Simpsons: a crossover event that ran in June and July 2026
Its first global ad campaign, in 2024, cast Will Ferrell as the voice of Mr. Monopoly.
