What Is Logan Paul's Net Worth?

Logan Paul is widely estimated to be worth $150M, with a significant amount coming from social media and wrestling, but the bulk from Prime Hydration, a brand of energy drink he co-founded. 

This is almost double his younger brother's net worth, who was involved in almost every other project except (you guessed it) Prime. 

Who is Logan Paul?

Born on April 1, 1995, in Ohio, Logan Paul rose to fame in 2013 by posting comedy videos alongside his brother to Vine (basically a proto-TikTok ran by Twitter). He then transitioned to YouTube as the platform began to lose popularity. 

On YouTube, Logan continued to work with his brother Jake to produce over-the-top, 'it's just a prank bro' content, as well as daily vlogs. 

However, in late 2017, Logan uploaded a vlog filmed in Aokigahara forest, Japan (known as the "suicide forest") where he filmed the body of someone who had committed suicide. And for pretty much everyone except the most die-hard fans, this was enough to get both brothers cancelled. 

But somehow, he bounced back. Logan rebranded himself as an athlete, set up a boxing match with another massive YouTuber, KSI, and started his podcast Impaulsive.

Since then, he's joined the WWE as a wrestler, fought KSI again, and started the energy drink brand Prime Hydration. 

Logan Paul's income breakdown

Prime Hydration

Logan Paul co-founded Prime Hydration with the YouTuber he first boxed against, KSI, in early 2022, and the drink exploded in popularity. When it first launched, hype alone had fans bidding up to $1500 for a bottle!

The brand continued to skyrocket through 2023, but in 2024 sales were down by almost 50%. However, before any Logan Paul-haters celebrate too quickly, it's worth noting that the company is still massively profitable for Logan and KSI. 

In fact, Prime is still his single largest source of income, and nets him at least $2M every month. 

YouTube Revenue

Logan Paul’s Impaulsive podcast is another source of income, ranking among the most popular shows on all of YouTube.

He's no MrBeast, but with guests like Donald Trump, it should be no surprise that the show is estimated to make Logan around $500,000 monthly. 

Remember, with shows like this, it isn't just the ad revenue. Sponsors will pay through the nose to be mentioned on popular shows like this. 

Professional fighting

Logan Paul’s transition into boxing and then wrestling may seem ridiculous from the outside, but he has made a huge amount of money from these events.

His exhibition matches with KSI, Floyd Mayweather and Dillon Danis, followed by his time in the WWE, have been extremely lucrative.  

This is, naturally, a far more sporadic form of income, but I estimate that since 2020 Paul has averaged around $1 to $2 million a month depending on fight schedules. 

Sponsorships 

In addition to Prime and his own merch, Logan has also partnered with numerous brands, ranging from crypto platforms to fitness products. These partnerships bring in roughly $150K to $300K monthly, with rates depending on how much he posts. 

Before he was making millions, Logan was just a guy filming videos with a phone and a bit of cash for props. If you're looking to build your own path and need just a little financial help to get started, consider using our own platform where you can make money online by testing apps and completing simple offers. 

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